In a recent interview with Jeremy Tofte of Melvin Brewing, he was asked about some smaller markets and how he deals with them. This is what he had to say:
Yeah, test them out and if the customers like us and continue to drink us and there’s enough demand, once we get capacity we know that’s a market we’ll enter. It could be two years away, it could be two months away. But we’ll have more capacity online this winter and be able to possibly start opening new markets, but after GABF Denver’s just soaking up more beer than ever before. That was our biggest market, and now it’s even more so. We have a difficult time getting semis to our brewery, because we’re in the middle of nowhere. We’re having a hard time getting beer out. We’re looking at starting a shipping company, and that will just take beer back and forth to Denver.
You can read the full interview by visiting: http://allaboutbeer.com/article/jeremy-tofte-melvin-brewing/