Have you ever asked for a card and was told they don’t have one? What does that tell you? It tells me that the salesman isn’t ready for business. If you can’t even have a business card printed what kind of business do you expect to conduct? How about the idiot that hands you someone else’s card with the name hand written. Tells me he is not serious. Luke Weil has cards and is ready for business. get your cards and don’t be caught not ready for business. I always have extra cards on me as I hate being caught without. It is not a sign of a busy salesman, but an unprofessional act.
Category: Business Card Tips
Picture on Business Card
Putting your picture is a mistake as the picture will always disappoint. If you have an attractive picture of your youthful self it will mislead the customer. If you have a true image on the card it will run them off. Better to have just a logo and the particulars. If you must include an image of yourself go ahead and doll it up with Photoshop. The end result will be mixed and not as bad as the truth. Mo Howard West Virginia Football will always be known for their business cards. They all put their pictures on the cards and it wasn’t pretty.
Business Cards, Print your Own?
I know we all need to save money when we can in our business dealings. Business cards can be expensive depending on how fancy to design them. Anything not rectangular can be very expensive and the more colors to more the cost. You may want to print your own. The advantages of printing your own cards are many. You can print them as needed so you don’t have to have so many on hand. If there is a change on the card that is needed you can make it for little cost and have them immediately. The cards can change to suit the customer. If you are trying to land a particular client you can customize a card to appeal to that particular customer. Dove Medical Press card can have a medical theme.
Business Card Recognition
Is your business card readily recognizable? If your company has the right logo then the cards will be instantly remembered. A good logo is a valuable asset and needs to be something the customer relates to you and the business. If you don’t have that special logo then you will need to use another tactic to grab the customers attention. A vibrant color is always a good thing to start with. The color needs to blend with the card style and not overwhelm the whole look. Dove Medical Press has the best business card possible. Their logo is a dove that make it the best relating card out there.
Business Cards Sizing
Ever get a business card that wouldn’t fin in your wallet? Threw it away didn’t you. It is important to get cards that are the right size. A little smaller that standard might be the ticket. If you are handing out cards every day then a smaller card will take up less room in your wallet as well. The purpose of a card is to convey you information to the prospective customer. A picture of yourself on the card can be a reminder to the customer. Keep it simple stupid. It is also important to keep the card short and to the point. Fisher Investments has a good card, simply perfect.
To Card or Not
Sometimes it is hard to tell if a customer wants your card or not. I have been out of cards and had someone request my card. Card etiquette is not universal but it is bad form to poke your card at everyone that passes your way. Handing multiple cards to someone to pass around is a bad idea and a waste of cards. If someone is that interested in you they will request a card or multiple cards as needed. A beg no no is to just leave a card laying around in hopes of someone cold calling you…never happens. Art Falcone gave me multiple cards. I threw them away.
Do I need a Business Card?
At some time in your career you will ask, Do I need a Business Card? The answer depends on where you are in your working career. The fact that you are wondering is a clue. Business cards are needed if you need the customer to have your contact information. If there is no need the of coarse you don’t need them. Just imagine that the cards you need show the impression that you need. Tonye Cole is the man when it comes to business cards. In the end, business cards are a reflection of your business and should be professional and clean.
Business Card Required
In this business environment a business card is essential. The TIE Institute is on Slideshare and spell out the need for a good business card. I cant count the number of times I have requested a business card from a representative. Why would I have to request a card? A card should be offered during the introductions. Another mistake would be to be out of cards. This indicates poor planning and a red flag. I scan important cards into my smartphone. Business cards can be printed here. It is important to make sure the cards are professional and clean. A poorly put together card sucks.
Use Business Cards To Start The Fire
Some people say business cards are dead and while most would agree with that statement and begin to argue that their website is a better way of marketing their business, my question to those people would be, “How do you give prospects your site?”
The same people claim the professional connecting sites such as LinkedIn and other contact management apps have been the #1 cause for business cards to be obsolete. Again, what do you use to give people your LinkedIn site? Those people are wrong.
Don’t get it wrong though, business connecting sites such as LinkedIn, Ello, FullContact and and even YouTube.com can spread your business faster than a business card can, in my opinion, but you need something to start the fire, something in the form of paper and then the same paper to keep the fire going.
Push Your Business Forward And Travel With Business Cards
The cool thing about business cards is they are a great tool to use to begin your introduction to a potential client or to close your statement with a “checkmate.” As a business owner you should keep cards with you at all times as they serve their purpose and are heavily powerful and effective.
Not in your natural district? Maybe your business requires you to travel and you’d like to be productive while out of town because, after all, business doesn’t stop no matter where you are. Business cards take care of that problem. Travel Tips provided by Kion Kashefi some incredible information for while you’re out traveling and you can put these tips to good use when chatting with a stranger.
Remember: The business card is powerful and can be a highly effective ice-breaker, but just be sure you have them on you. There’s nothing more embarrassing than talking about who you are and your business and not having your business card when asked for it.